Digital Marketing for Business Leaders: Search, Video, Social, & Data

Digital Marketing for Business Leaders: A 2026 Marketing Outlook and Trends Workshop 

ONLY 40 SPOTS AVAILABLE! 
 

Get your business ready for what’s next in marketing. This interactive, hands-on workshop will equip you with the latest updates in Search, Video, Social, and Data, four areas shaping how customers discover, connect with, and trust brands today. 

You’ll walk away with not just insights, but actionable steps you can take immediately to adapt your marketing for 2026 and beyond. Be sure to bring your laptop, as we’ll combine education, real-world stats, and practical exercises to help you put trends into practice on the spot. 

What You'll Learn:
SEARCH – How AI is reshaping SEO, why social platforms are now search engines and how your business shows up in the digital world
VIDEO – The rise of short-form, authentic video, vertical-first content, and Meta’s all-in shift to Reels
SOCIAL - Smarter posting strategies in a video-first world, how to handle links with new algorithms, and building brand-consistent content that authentically resonates
DATA – How to use first-party data to fuel personalization and truly know your audience
 

Whether you’re a small business owner, marketer, or team leader, this workshop will give you the tools to turn big trends into everyday tactics that grow your brand. Make sure you stay ahead in today’s fast-paced and ever-evolving landscape. 

Helen Speiser
Founder & CEO, Third Street Digital


Helen brings nearly two decades of experience in digital marketing and strategic communications, helping businesses connect with their audiences and grow through smart, results-driven strategies. As the founder of one of Central Ohio’s rising marketing agencies, Helen leads a team that works alongside a wide variety of business industries and sizes to develop customized, digital-first marketing strategies that are creative, effective and manageable.

She understands the challenges that come with growing a company, building a brand, and doing more with limited time and resources. And she has seen firsthand the power of staying on the cutting edge of digital technology and marketing trends to help clients with early adoption and the simplification of concepts that help businesses thrive in today’s competitive landscape.

Mallory Khan
Manager of Integrated Marketing Strategy, Third Street Digital


Mallory brings more than 10 years of marketing expertise and a true passion for helping brands shine through smart, story-driven strategies. With an upbeat approach and a sharp eye for detail, Mallory leads client relationships with energy and heart.

At Third Street, she collaborates with clients to craft integrated strategies that drive real, measurable results. Her ability to connect the dots between creative storytelling and data-driven execution makes her a go-to partner. Whether she’s brainstorming a new campaign or diving into the latest marketing trends, Mallory brings enthusiasm, insight, and a genuine love for helping others succeed.

Born and raised on the East side of Columbus, Mallory is a proud 2010 graduate of Pickerington High School Central. After attending The Ohio State University, she built a diverse and dynamic marketing career with organizations including The Columbus Dispatch, FOX-29 in South Florida, Cardinal Health, and WBNS-10TV.