Digital Marketing for Business Leaders: Search, Video, Social, & Data

Digital Marketing for Business Leaders: Search, Social, Video, & Data

ONLY 40 SPOTS AVAILABLE! 

Position your business/organization for success by optimizing the most current digital marketing tactics in four key areas—Search, Video, Social, & Data. This hands-on workshop (bring your laptop) will provide a deep dive into these trend areas with a mix of education, stats, and guidance on “things you can do right now” to make the trends actionable for attendees.

Key Takeaways:
SEARCH – SEO, AI’s Impact on Search, Social as Search
VIDEO – Short-Form & Authentic Content, Vertical Video, Meta’s Video Shift to All Reels
SOCIAL - Prioritization of Video on Social Platforms, Best Practices for Links on Social (due to algorithmic changes), Importance of Brand-Consistent Content
DATA – Personalization & Knowing your Audience, Importance of First Party Data & Measurement

This course is crafted not just as a learning experience but as a practical, interactive workshop. It’s designed for those who wish to integrate digital marketing best practices into their business strategies, ensuring they stay ahead in today’s fast-paced and ever-evolving landscape. 

Helen Speiser
Founder & CEO, Third Street Digital


Helen brings nearly two decades of experience in digital marketing and strategic communications, helping businesses connect with their audiences and grow through smart, results-driven strategies. As the founder of one of Central Ohio’s rising marketing agencies, Helen leads a team that works alongside a wide variety of business industries and sizes to develop customized, digital-first marketing strategies that are creative, effective and manageable.

She understands the challenges that come with growing a company, building a brand, and doing more with limited time and resources. And she has seen firsthand the power of staying on the cutting edge of digital technology and marketing trends to help clients with early adoption and the simplification of concepts that help businesses thrive in today’s competitive landscape.

Mallory Khan
Manager of Integrated Marketing Strategy, Third Street Digital


Mallory brings more than 10 years of marketing expertise and a true passion for helping brands shine through smart, story-driven strategies. With an upbeat approach and a sharp eye for detail, Mallory leads client relationships with energy and heart.

At Third Street, she collaborates with clients to craft integrated strategies that drive real, measurable results. Her ability to connect the dots between creative storytelling and data-driven execution makes her a go-to partner. Whether she’s brainstorming a new campaign or diving into the latest marketing trends, Mallory brings enthusiasm, insight, and a genuine love for helping others succeed.

Born and raised on the East side of Columbus, Mallory is a proud 2010 graduate of Pickerington High School Central. After attending The Ohio State University, she built a diverse and dynamic marketing career with organizations including The Columbus Dispatch, FOX-29 in South Florida, Cardinal Health, and WBNS-10TV.