Cultivate - The Complex Art & Science of Successful Marketing

Every business should aspire to tie its work back to revenue influenced by marketing activities. This can be easier to do for some activities vs. others. In this session, you will learn how to associate most of your marketing efforts with revenue. For businesses with limited resources, directly measuring the success of marketing campaigns is critical.Heather Harmon will teach you to view success through two primary lenses — What is the ROI of your marketing efforts? And, how are your strategies and tactics performing?