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PACC Business & Leadership Conference
Presented by SeibertKeck Insurance Partners
A full day of professional development and networking for business owners/industry leaders and their workforce.
KEYNOTE:
Burnout is Bad for Business: Protecting your People, Productivity, and PurposeSponsored by Competitive Edge HR
Burnout is more than feeling tired, it's a business risk. In this practical and engaging session, attendees will learn how to recognize burnout in themselves and their teams and understand its impact on productivity, morale, retention, revenue, and customer experience. The presenter equips senior leaders and support professionals with practical tools to create healthier work rhythms, strengthen support systems, and build a culture of sustainable success.
Key Takeaways:
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Recognize the emotional, physical, mental, and behavioral signs of burnout.
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Understand how burnout impacts productivity, morale, retention, revenue, and customer experience.
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Distinguish between healthy challenge and unhealthy exhaustion.
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Identify practical tools to reduce burnout and build sustainable support systems.
Chrystal Ojo, PMHNP-BC, AGPCNP-BC, MSN
CEO
Sound Mind Health ServicesChrystal is a nurse practitioner, speaker, and CEO of Sound Mind Health Services. With more than a decade of healthcare experience and a background in business management and marketing, Chrystal brings a unique blend of clinical expertise, leadership insight, faith, and practical wisdom to every audience she serves.
Known for her warmth, authenticity, humor, and ability to make hard topics approachable, Chrystal helps individuals and organizations move from surviving to thriving. Her work focuses on mental wellness, burnout prevention, emotional resilience, and purpose-driven leadership. As the founder of Chrystal Speaks Life, she equips audiences to face real-life challenges with clarity, courage, and grace.
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BREAKOUT SESSIONS (create your schedule when registering):
Smarter Email with AI: Save Time and Communicate Better
[Available Session 2]
Email can take up a significant part of the workday. This practical session will show participants how to use AI tools to draft professional messages, summarize lengthy email threads, improve tone, identify action items, and respond more efficiently. Attendees will learn simple workflows and prompts they can immediately apply in their daily work.
Key Takeaways:
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Draft clear and professional emails more quickly
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Summarize long email conversations and identify action items
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Adjust messages for tone, audience, and formality
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Create reusable prompts for common business communications
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Use AI responsibly while protecting confidential information
Neshmi Alhayek
IT Project Manager and Security Specialist
Pickerington Public LibraryNeshmi is an IT Project Manager and Security Specialist with a strong background in business analysis, artificial intelligence integration, and regulatory compliance. With hands-on experience in implementing AI-driven cybersecurity solutions and aligning them with standards like NIST, HIPAA, and CIS Controls, Neshmi bridges the gap between technical innovation and business strategy. He is passionate about helping organizations leverage emerging technologies to stay secure, compliant, and competitive, and has worked across multiple industries to deliver strategic technology initiatives.
From Spreadsheet to Insight: Using AI for Excel Analytics and Automation
[Available Sessions 1 and 3]
This practical session will demonstrate how AI can make working with Excel faster and less intimidating. Participants will learn how to use AI to create and explain formulas, clean and organize data, identify trends, troubleshoot spreadsheet errors, and streamline repetitive tasks. The session is designed for business professionals who want to improve productivity without needing advanced technical experience.
Key Takeaways:
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Generate and understand Excel formulas with AI assistance
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Clean, organize, and analyze spreadsheet data more efficiently
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Identify trends, patterns, and useful business insights
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Troubleshoot formula errors and improve spreadsheet accuracy
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Develop repeatable workflows for common Excel tasks
Neshmi Alhayek
IT Project Manager and Security Specialist
Pickerington Public LibraryNeshmi is an IT Project Manager and Security Specialist with a strong background in business analysis, artificial intelligence integration, and regulatory compliance. With hands-on experience in implementing AI-driven cybersecurity solutions and aligning them with standards like NIST, HIPAA, and CIS Controls, Neshmi bridges the gap between technical innovation and business strategy. He is passionate about helping organizations leverage emerging technologies to stay secure, compliant, and competitive, and has worked across multiple industries to deliver strategic technology initiatives.
Cybersecurity for Small Businesses: Protecting Your Company Without an Enterprise Budget
Sponsored by Park National Bank
[Available Session 2]
Whether you handle your own IT or work with an outside technology company, learn practical steps your business can take to reduce cybersecurity risks and better protect its data, employees, customers, and operations. Leonard Bethea, CEO of TMH Solutions, will discuss common threats and provide actionable guidance on multifactor authentication, phishing protection, device security, software updates, backups, disaster recovery, and employee awareness.
Attendees will leave knowing which cybersecurity safeguards to prioritize, what questions to ask their IT provider, and what steps they can begin implementing immediately.
Key Takeaways:
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Common Threats
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Multifactor Authentication
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Email and Phishing Protection
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Device and Endpoint Protection
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Patching and Updates
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Backups and Disaster Recovery
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Employee Awareness
Leonard Bethea
CEO
TMH SolutionsLeonard is the CEO of TMH Solutions, an Ohio-based technology consulting and managed services firm specializing in cybersecurity, IT modernization, project management, and workforce solutions. He brings extensive leadership experience across the technology and public sectors. Under his leadership, TMH Solutions supports government agencies, municipalities, nonprofits, and private-sector organizations with secure, practical technology solutions.
Leonard is also committed to community leadership, supplier diversity, and helping small businesses use technology to reduce risk, improve operations, and create sustainable growth.
Mastering Your Brand: Value, Visibility and Networks
Sponsored by CityScene Media Group
[Available Sessions 1 and 2]
In today’s fast-paced business world, effective communication is essential for building a strong, authentic brand. This interactive session brings together perspectives on mastering communication to strategically communicate your value, increase visibility, and expand your professional network.
Key Takeaways:
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Define Your Unique Value Proposition (UVP): Build the foundation for your brand communication strategy by identifying your target audience, understanding their challenges, and clearly articulating how your expertise provides solutions.
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Communicate with Confidence, Authenticity, and Vulnerability: Learn how to balance confidence and competence with real-life examples and practical strategies. Discover how embracing authenticity and vulnerability fosters trust, enhances engagement, and aligns with your personal brand.
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Expand Your Brand Visibility and Network: Leverage LinkedIn, social media, and impactful face-to-face interactions to overcome belief barriers to brand visibility, strengthen your professional presence, and grow your network.
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Attendees will explore expert perspectives on strategic brand communication. Participants will walk away with actionable tools to break through belief barriers, craft/deliver your message with clarity, build meaningful connections, and enhance your brand's visibility and impact!
Hope Yin
Owner
Blueprint CoachingHope Yin is an award-winning Tech Executive who has transitioned into entrepreneurship. She is an Executive Coach, Speaker, and Advocate for Women in Tech. She partners with global companies and executives to elevate their leadership presence, foster team cultures, and drive business growth. As a sought-after speaker, Hope has inspired over 10,000 individuals, including at the world's largest conference for Women in Computing. Her mission is to support women leaders to elevate their power, expand their potential, and amplify their legacy. As an ICF PCC-certified Executive Coach, Founder & Owner of Blueprint Coaching, Hope works with women tech leaders to overcome challenges, build powerful personal brands, and achieve strategic career success. With a proven track record at two Fortune 200 companies, Hope's journey from immigrant to established tech executive has given her unique insights and strategies for supporting others. Hope holds three M.S. degrees in Engineering.
Leading Generations in the Workplace
[Available Sessions 2 and 3]
Leading a team of different generations can be both difficult and rewarding at the same time. Capitalizing on the strengths that each generation brings could be the difference in your team's performance. Unlocking the keys to understanding each other and how we have been shaped into the people we are today will make a significant difference in your team's culture.
Key Takeaways:
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How society and culture impact values and beliefs of the generations
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How the rise of individualism, slow-life trajectory, and technology have influenced generations differently
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What the perceived collective strengths and weaknesses of each generation are
Andy Fry
Coach & Director of Operations
Renogize Professional CoachingBrian Ellis
Coach & Sales
Renogize Professional CoachingAndy Fry serves as a coach and Director of Operations for Renogize Professional Coaching. A member of the International Coach Federation (ICF), Andy has achieved their Associate Certified Coach (ACC) certification. Prior to becoming a full-time executive coach, Andy worked for 18 years in higher education where he led various teams in delivering programs and services for campus communities.
With diverse coaching experience in healthcare, transit, higher education, local government, and private sector business, he has helped professionals realize, and strive to achieve, the next great version of themselves. He believes in the power of self-awareness and focuses on leveraging the leadership strengths of clients. As he often says, "If you can lead one, you can lead many. If you can't lead one, you can't lead any." A skilled facilitator, Andy has also come alongside small groups and large teams to maximize their impact and effectiveness through various leadership development programs.
Andy holds both a bachelor’s degree and a master’s degree in Sports Administration from Ball State University.
Brian Ellis is a Business Development Executive and Executive Coach with Renogize Professional Coaching, bringing more than 30 years of experience in sales, business development, and leadership. His career includes 14 years in the food distribution industry with Fresh Serv, Food Express, and US Foods, followed by a successful career in the document and print solutions industry.
Brian completed his coach training through Coach U's Core Essentials Program and combines his coaching expertise with his passion for building authentic relationships and developing leaders. He studied Business and Theatre at The Ohio State University and is a Certified Public Speaker through the Les Brown Speaking Institute.
Branding Yourself on LinkedIn
[Available Session 3]
LinkedIn is a networking resource rather than an online resume. This session is about showing up as yourself, so people remember you: what you do, what you care about, and why they'd want to talk to you.
Key Takeaways:
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Using LinkedIn as a connection resource
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Being findable and memorable for other professionals
Izzy Dadosky
Co-owner
Rebel MarketingIzzy is a marketing professional with a degree in Marketing and Management Information Systems and a minor in Business Analytics from Ohio University. She’s currently a co-owner at Rebel Marketing, where she combines her passion for social media with a data-driven approach to marketing strategy.
Izzy specializes in developing marketing concepts and translating them into measurable results, with a particular focus on the intersection of creativity and analytics. She enjoys understanding how content resonates with audiences and uses that insight to refine strategies and optimize campaign performance.
Outside of her professional work, Izzy is a dedicated advocate for hearing loss awareness and inclusivity, drawing on her own experience to promote a more accessible world. She is also an avid live music fan and gaming enthusiast.
Do You Believe It? Communicating with Confidence, Clarity & Authenticity
[Available Session 1]
This engaging workshop teaches professionals how to communicate in a way that feels genuine, confident, and believable. Using techniques borrowed from professional voice acting participants will learn how to connect with their scripts and audiences.
Key Takeaways:
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Presenter will use the "Do You Believe It?" framework, Improve vocal presence, tone, and delivery
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Gain the skills to represent the organization with professionalism and confidence
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Learn how to dissect scripts/copy, presentation materials critically
Havilland Maxwell
Founder
Havilland Creative GroupHavilland is a communication coach, professional voice actor, and founder of Havilland Creative Group. For more than 15 years, she's helped bring stories to life for national brands including Apple, MasterCard, Capital One, IBM, Macy's, Kroger, J.Crew, Prudential, Avon, Nicorette, and more. Her voice work for a regional television image campaign earned an Ohio Valley Regional Emmy® Award nomination. Today, she combines her experience behind the microphone with performance techniques from the voice acting industry to help professionals communicate with greater confidence, clarity, and authenticity. When she's not talking to herself in a recording booth, you'll likely find her watching '70s and '80s sitcoms or wandering the aisles of a library or bookstore.
The Most Visible Business Wins: How Local Owners Get Found and Get Booked
[Available Session 1]
A practical, no fluff session on why the most visible local business wins, not always the best one, and how owners can fix that for themselves. Jakob breaks down the simple visibility system he uses with Central Ohio businesses: short form video, owned content, and turning attention into booked customers. Owners learn why leaning only on word of mouth keeps them stuck, and how to build one channel they control for steady, predictable leads. Packed with real local examples and tactics attendees can put to work right away, no big budget or marketing background is required.
Key Takeaways:
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Why visibility beats being the best, and how to become the go to name in your niche
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A simple content system that turns views into booked customers
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How to stop relying on referrals and build a predictable lead channel you own
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Specific, low-cost tactics owners can start using the same week
Jakob Michaels
Founder
Life On a Lens MediaJakob is the founder of Life On a Lens Media, an Instagram marketing agency based in Central Ohio. He built a social selling system that pairs video ads with organic content to turn views into booked appointments and sales for local businesses. That system has closed more than $20 million in business for Central Ohio contractors and service businesses. At the Conference, Jakob will show owners how to run the same approach themselves.
Connecting for Success: Communicating for Better Relationships, Networking, & Innovation
[Available Session 3]
In this session, participants will explore the importance of strengthening relationships through better communication. Strong, healthy relationships create space for creativity, innovation and experimentation. Attendees will learn three strategies to deepen relationships and communicate with one another in a way that enhances the ability to successfully deliver products and services in an increasingly complex and uncertain world.
Key Takeaways:
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Communicating to connect and deepen relationships
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Strong relationships create a sense of belonging and safety, empowering people to engage in productive and effective conversations
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Better connections lead to more effective networking
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Navigating in today’s complex and uncertain world rests on the strength of our relationships
Susan Alexander
Founder
Rosebud Coaching and Consulting, LLCSusan Alexander is an executive and life coach with an extensive business background. Grounded in the principles of transformational leadership and financial management, Susan specializes in helping individuals to create new possibilities for their personal and professional life to fulfill on their most important goals and aspirations. Susan created Rosebud Coaching & Consulting, LLC out of her commitment to help individuals be leaders in their organizations who make a difference. She coaches executives, managers and individuals with a special emphasis on discovering and being clear about one’s purpose; as well as the power of self-perception and communications on the quality of relationships and performance.
Susan is known for her creative and “out-of-the-box” thinking, positive and enthusiastic outlook, and inherent ability to effectively work with all levels of managers. Focusing on expanding one’s self-awareness and the power of intentionally choosing, she helps clients to achieve results that are more impactful, meaningful and deeply satisfying.Online Reputation Management & the Value of Customer Reviews
[Available Sessions 1 and 2]
Trust is a vital currency in business that shapes relationships, reputation and long-term success. Before someone calls, clicks, visits, applies, refers, partners or buys, they are already deciding whether your business is worthy of that trust based on what they find online.
The presenter will explain how reviews, search results, business profiles, online visibility, and response practices serve as trust cues that influence customer decisions. Attendees will learn how people evaluate businesses before making contact, how to manage and respond to reviews, and what leaders can do to strengthen credibility and visibility. Because customer experiences, including interactions with front-line employees, often become the reviews and recommendations others see, the presenter will also address how employee awareness supports reputation. Attendees will leave with practical steps grounded in consistency, transparency, responsiveness and ethical business practices.
Key Takeaways:
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Understand how trust is formed before the first interaction. Discover how reviews, search results, business profiles, and online visibility shape customer perceptions and influence decisions before they ever contact your business.
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Strengthen your online reputation with intention. Learn practical strategies for managing reviews, responding professionally to customer feedback, and increasing your organization's credibility and visibility online.
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Build a culture that reinforces trust. Recognize how everyday customer experiences and employee interactions contribute to your reputation, and leave with actionable steps rooted in consistency, transparency, responsiveness, and ethical business practices.
Judy Dollison
President
Better Business Bureau of Central OhioJudy is the President of the Better Business Bureau of Central Ohio, a nonprofit dedicated to building and elevating trustworthy businesses and organizations. Before becoming President in 2021, Dollison led BBB’s marketing and communications efforts as Vice President. Her distinguished career includes executive marketing roles with Panera Bread, Dispatch Media Group, and GSW Advertising.
The Four Levers — Getting More Out of What You Already Spend
[Available Session 3]
You make decisions about payroll, taxes, how the business runs day to day, and your retirement plan. But you make them one at a time, in separate conversations, with different people, and nobody looks across all four. This session does. You'll work through each one, put a real number on what it's costing you, and leave knowing which area is leaking the most money in your business right now and what to do about it first. Bring your phone. You'll run your own numbers rather than watch someone else run theirs.
Key Takeaways:- Estimate what turnover is actually costing your business this year
- Identify which of the four levers is leaking the most for you right now
- Name the first thing to fix, and who you need to talk to about it
Scott Pooch
Consultant
Scott has spent 20+ years working with business owners on employee benefits, operational efficiency, and growth, and managed 160 retirement plans along the way. He presented at the Ohio Society of CPAs' EBPA Conference in April, speaks at the Michigan SHRM State Conference in October, and is booked with CSRA SHRM in Augusta for January 2027. He lives in Columbus.
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