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2023 PACC Business Summit & Trade Show
Keynote Speaker - 10:30-11:30 a.m.
Sponsored by Verde Security
Intel on Intel….and More!
Silicon Heartland & the Regional Impact: How Intel, Starlab, and Honda LG will Transform Ohio and our CommunitiesGuest speaker Betsy Goldstein, Founder and CEO of Betsy Goldstein Consulting, will share her extensive research on the $20 billion Intel project and other large-scale projects and how they will forever transform Central Ohio. Her keynote presentation will help us prepare for the remarkable changes coming to our area and Central Ohio. This once-in-a-lifetime project will touch communities, families, and future generations. How we use transportation, new educational opportunities, the impact on housing, and growth will all be touched by this mega project. Learn how you, your communities, and business can prepare for what’s to come!
SPEAKER:
Betsy Goldstein
With nearly two decades of experience in the building industry, Betsy Goldstein, Founder and CEO of Betsy Goldstein Consulting, has made a career of community engagement and connecting people together in partnerships to create the most effective outcomes. After learning early about the Intel project, Betsy met with various elected officials, community stakeholders, and business leaders while researching the Intel impact in other cities. In the past year, she has shared her presentations more than 100 times, helping various organizations, communities, firms, and nonprofits prepare for Central Ohio’s once-in-a-lifetime transformation.
Lunch Panel - 12:45-1:30 p.m. (box lunch provided)
Sponsored by Phil King Health Markets Insurance Agency
NIL – Affordable Marketing Featuring Hometown Hero Athletes While Giving Back
Student-athletes competing in NCAA intercollegiate athletics are now permitted to receive compensation for the use of their name, image, or likeness (NIL) for commercial activities, including endorsements through traditional and social media, appearances, entrepreneurial activities, in-kind deals, autographs, and more. This panel will include representatives and athletes from The Ohio State University and Ohio University who will explain what NIL is and how to incorporate it into your marketing efforts…all while financially supporting students with their college expenses.
Takeaways:
- Learn about NIL Exchanges that allow local businesses to connect directly with athletes for NIL deals, including how to sign up.
- Gain ideas from examples of how athletes are engaging in NIL activity with businesses and organizations like yours.
- Feel good about this win-win opportunity that provides affordable marketing options while easing the financial burden of higher education for these student-athletes.
SPEAKERS:
Logan Hittle
Assistant Athletic Director of Name, Image and Likeness
The Ohio State University
Logan, a native of Zanesville, Ohio, joined Ohio State Athletics in the Eugene D. Smith Leadership Institute in July of 2021 as the Associate Director of Student-Athlete Development. Logan was then named the Director of Name, Image and Likeness where his primary focus was to provide leadership on NCAA Name, Image and Likeness (NIL) education, brand development, and partnerships for the Ohio State Athletic Department. Most recently, Logan was promoted to Assistant Athletic Director of NIL to continue to develop strategy and initiatives around Ohio State’s NIL program.
Logan is a graduate of The Ohio State University where he earned an undergraduate degree in Sport Industry and a minor in Business while being an active member on The Ohio State Football Team. Logan recently graduated with his Masters in Sports Management from The Ohio State University as well.
Henry Konzen
AD Operations, External and NIL Engagement
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Henry is a student in the Ohio University Master’s in Sports Administration program, working as a graduate assistant to drive NIL engagement for Ohio Athletics. He is originally from St. Louis, Missouri, and received his undergraduate degrees in Marketing and Professional Sales from the Indiana University Kelley School of Business. Prior to his time at Ohio University, Henry spent 3+ years working in Chicago, Illinois, as a sales representative for Conagra Brands.
After Hours Networking Social - 3:30- 5 p.m. at Outerbelt Brewery
Sponsored by Buji ActionCOACH
After learning and networking at the Business Summit, enjoy some "down time" with fellow PACC members and Business Summit registrants at Outerbelt Brewery! Everyone is welcome whether or not you attend the Summit. Summit registrants' first round is courtesy of Buji ActionCOACH!
Breakout Session Options (choose 3 sessions, and create your schedule when registering)
Create a Professional Business Presence - (Available in Sessions 2 and 3)Sponsored by Hahn Loeser Attorneys at Law
In today’s competitive business landscape, establishing a credible and lasting presence is essential for the growth and success of any small business. Whether you're a startup entrepreneur or a seasoned business owner, the ability to project a professional image can significantly impact your brand's reputation and customer trust. The workshop empowers small business owners with the tools and knowledge to stand out and thrive in the modern marketplace. From a comprehensive understanding of branding essentials to leveraging the power of online platforms, this workshop will help equip you with actionable strategies to elevate your business to new heights.
Takeaways:
- Brand essentials for your company website/domain
- How to develop strong business profiles
- Importance of online presence consistency
SPEAKER:
Elizabeth Willford
Marketing Consultant
Cultivate
Elizabeth specializes in helping businesses identify their unique goals and create tailored strategies. She guides organizations to unlock their full potential and drive tangible results by combining deep expertise in goal-setting and strategic planning. With over 15 years of marketing experience, Elizabeth has worked in agencies and on the client side of B2B operations. She has built and managed creative teams to produce high-impact, innovative campaigns across multi-media digital and traditional channels.
Elizabeth is client-focused and goal-driven, passionate about communicating value propositions for products and services. For the past three years, she has provided marketing consultation to non-profit and for-profit businesses in Central Ohio.
Breakout Session
Effective Delegation and Accountability - (Available in Sessions 1 and 3)Sponsored by Columbus Hardscapes
Learn why so many business owners get delegation wrong, and end up frustrated, exhausted, and on the verge of wanting to fire pretty much everyone and just do it themselves. We’ve all been there: but doing it on your own is a recipe for burnout.
Takeaways:
- Learn how to get things off your plate effectively
- Learn how to hold your team accountable
- Learn how to apply accountability
SPEAKERS:
Annette Hohnberger
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Annette is an award-winning business owner and world-renowned business and executive coach, a culture whisperer, an employee engagement specialist, and a 5-star rated international speaker who partners with entrepreneurs and leaders to help grow businesses exponentially.
Backed by decades of experience and a track record of success, Annette possesses the rare ability to speak to a wide range of audiences and offers an unparalleled depth of wisdom, insight, and perspective. Certified by well-known leading organizations, Annette provides business and executive coaching, trains business owners, executives and teams on strategy, finance, accounting, operations, succession, and technology systems to improve business processes, and leadership, communication, and emotional intelligence to grow both businesses and people.
Craig Hohnberger
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Craig is a creative, passionate, introspective leader, dynamic speaker, business coach and entrepreneur whose expertise on sales, leadership, team building, business growth and personal development is world renowned. One of Craig’s greatest joys is to help people gain clarity on their future and take control over their careers so they can look back on life with no regrets. But more than just a motivational experience, you’ll learn how to think out of the box in all your efforts as Craig will deliver actual strategies, activities, and exercises participants need to achieve to get more out of life.
Breakout Session
Exit Strategy: Build a Business That Runs Profitably Without You - (Available in Session 2 ONLY)Sponsored by Cultivate
Did you know the vast majority of businesses simply shut down and liquidate at exit and get nothing? Over 70% of businesses that get listed for sale, never sell. Even those who do typically only get 1-4x annual earnings. All because most businesses rely far too much on the owner, squeezing valuation and mitigating risk for the buyers. Yet other businesses can command up to 8 to 15x annual earnings, or more. Learn a simple, powerful, proven 6-step system and methodology that every business goes through to command the highest valuation.
Takeaways:
- The 6-steps every business has to go through to minimize risk and maximize valuation, even if you are not selling
- Which step your business is at and the specific strategies to get to the next step and beyond
- How to 10x your bottom line in just a few short years while improving the multiple and eliminating headaches
SPEAKERS:
Annette Hohnberger
Buji ActionCOACHAnnette is an award-winning business owner and world-renowned business and executive coach, a culture whisperer, an employee engagement specialist, and a 5-star rated international speaker who partners with entrepreneurs and leaders to help grow businesses exponentially.
Backed by decades of experience and a track record of success, Annette possesses the rare ability to speak to a wide range of audiences and offers an unparalleled depth of wisdom, insight, and perspective. Certified by well-known leading organizations, Annette provides business and executive coaching, trains business owners, executives and teams on strategy, finance, accounting, operations, succession, and technology systems to improve business processes, and leadership, communication, and emotional intelligence to grow both businesses and people.
Craig Hohnberger
Buji ActionCOACHCraig is a creative, passionate, introspective leader, dynamic speaker, business coach and entrepreneur whose expertise on sales, leadership, team building, business growth and personal development is world renowned. One of Craig’s greatest joys is to help people gain clarity on their future and take control over their careers so they can look back on life with no regrets. But more than just a motivational experience, you’ll learn how to think out of the box in all your efforts as Craig will deliver actual strategies, activities, and exercises participants need to achieve to get more out of life.
Breakout Session
Networking ROI: Strategies for Achieving Real Business Results Through Connections - (Available in Sessions 1 and 2)
Sponsored by SeibertKeck Insurance PartnersIn this session, you will learn to maximize the power of networking to transform relationships into revenue. You’ll learn mindset mastery for networking success, gain confidence in interactions, and develop a framework for tangible results.
Takeaways:
- Cultivate a growth-focused mindset that empowers you to approach networking with enthusiasm, resilience, and a focus on mutual growth.
- Learn communication techniques that enhance your networking interactions, allowing you to express your value confidently and leave a memorable impression.
- Discover a step-by-step process to transform networking connections into concrete business achievements.
SPEAKER:
Chris Borja
CEO/Founder, Become a Better Networker, LLC
Chris is an award-winning Speaker, Trainer, and Consultant on the topic of Business Networking. He is the Founder of Become a Better Networker, the CONNECTED Networking Group, Networking Breakthrough Academy, and CEO of Borja Virtual Conferences and Events. He is the author of “Networking Essentials for Success: A 7-Step Journey to Achieve your Goals Through Authentic Relationships and Connected Communities.”
For the first 37 years of his life, Chris suffered from extreme shyness, introversion, and a fear of social settings. Now that he has overcome those challenges, Chris is on a mission to create better networkers, stronger businesses, and connected communities! Chris’ trainings and presentations are highly-interactive, and provide an experience that’ll change your perspective on “networking,” grow your business, and improve your relationships in every aspect of life.
Breakout Session
Next-Gen Marketing: Integrating Artificial Intelligence - (Available in Sessions 1 and 2)Sponsored by Coldwell Banker Realty
Stay up-to-date on the latest AI marketing developments, so you can apply them to your own marketing strategy. This interactive session will teach you how to use AI tools and technologies to optimize your impact across digital marketing channels, as well as scheduling tools to automate your posting process so you only have to worry about content once a week/month. It will include marketing problem/solution demos, a document of prompts and time to try some out on your own laptop with speaker assistance, and Q&A (feel free to submit to PACC questions and challenges in advance).
Takeaways:
- Catch up on the latest AI tools and trends in marketing
- Learn the dos and don’ts of AI integration into your marketing strategy
- Gain hands-on experience using AI in real-world scenarios
- Take home a library of 100+ marketing-specific prompts for ChatGPT
SPEAKER:
Amanda Kern
Emerald Creative Content
Amanda is a copywriter, search engine optimization (SEO) specialist, and all-around tech nerd. She’s the CEO of Emerald Creative Content, a Columbus-based digital marketing agency founded in 2021. Amanda received her B.A. in English and M.A. in Educational Studies from the University of Michigan.
Breakout Session
Maximizing Your Social Capital: Capturing & Creating Momentum for Your Business Through Social Media - (Available in Sessions 1 and 3)
Sponsored by Home Instead Senior CareSocial media... the place so many people go to validate their buying decisions. It’s also one of the most confusing and time-consuming areas for business owners and leaders. Gain some clarity on where, how, and WHY we need to be present online.
Takeaways:
- Where to put your social media focus to best prioritize your time
- Get a framework on how to engage your audience
- Have a “why” to back your strategy
SPEAKER:
Bethany George
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Bethany is an entrepreneur at heart, her journey has taken her in and out of many careers. From freelancer, to corporate sales, as a solopreneur and more, her deepest desire was to understand HOW to make sales work in a people-first, value-based model. Not the creepy sales that so many of us have learned. Through it all, she has developed a proven method to support passion-drive, people-first businesses to sell in a way that is aligned with their core values, increases their results, oftentimes without increasing their marketing efforts. She is a lifelong Ohioian, a mom to five kids, a nature-lover, herbalist, and community builder.
Breakout Session
Unveiling Insights: Learn how Market Research can Help your Business GROW! - (Available in Sessions 1 and 3)CANCELED
Sponsored by CultivateLearn how identifying your target market can help you make decisions to grow, expand, and meet the needs of your customers, while also discovering how the Ohio University Small Business Development Center can provide your business no-cost, customized, and confidential assistance in a variety of areas.
Takeaways:
- Understand the importance of identifying the demographic, psychographic and geographic target market of your business’s potential customers
- Utilize data from various sources to better understand customers’ needs along with how/where your products and services have opportunities
- Learn through specific company examples of how market research provides a pathway to making informed decisions
SPEAKERS:
Carleen Dotson
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Carleen Dotson is a a Training Specialist/Certified Business Advisor for the Small Business Development Center (SBDC) at Ohio University’s Voinovich School of Leadership & Public Affairs. Carleen facilitates professional development trainings for businesses in multiple disciplines throughout their service region. In addition to developing and facilitating training for SBDC clients, Carleen assists clients through one-on-one counseling.
Carleen received her undergraduate degree in specialized studies from Ohio University and has extensive experience working with business and industry clients. Prior to joining the Voinovich School, Dotson worked at Tri-County Adult Career Center in Nelsonville, OH. Her primary responsibility was to develop and implement computer software training programs. Dotson herself holds the Microsoft Master Certification as well as Microsoft Certified Instructor credentials.
Richard Carr
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Richard serves Licking and northern Fairfield counties. He has more than 25 years of experience in small business development, process design, and operations management, having successfully launched, managed, and exited several companies during his career. He brings his experience in contractor management, including capabilities analysis, qualifications, selection, and finished product quality review.
Richard received his undergraduate degree from The Ohio State University and is currently pursuing his Certified Business Advisor credentials. Prior to joining the Small Business Development Center, Carr co-founded Think Outside Boxes, a subscription box for children to teach them outdoor skills and served as Director of Operations for Burton Planning, a local planning and development company.
Breakout Session
The Value of a Brand & its Impact on Your Business - (Available in Sessions 2 and 3)
Sponsored by Rule(3)Brand Experience goes far beyond a simple logo or graphic. It represents the core of a company’s identity, including its message, vision, and mission. This session will discuss the importance of an effective brand and its impact on business. Whether you are a start-up, a small business, or considering a re-brand or messaging overhaul, you will gain valuable information.
Takeaways:
- Learn about key branding qualities and characteristics
- Discover how your “Brand Essence” can help you develop mission and vision statements, taglines, and even logos
- Leave with an exercise to help you distill your brand message and essence
SPEAKER:
Chris Schweitzer
Creative Design Solutions
For more than 30 years, Chris has been developing Brand Experiences for clients ranging from professional sports teams to boutique mom-and-pop shops. Specializing in small business communications and identity, his work includes award-winning campaigns and programs across multiple media and marketing channels – and most importantly, shared success and development with professional partners.
Chris started his studio, Creative Design Solutions, in 1992. It serves as a “creative mill” for his team, clients, and affiliates, encouraging imagination and innovation, and helping others realize their potential. In addition to his agency work, Chris works directly with clients “in-house” and remotely as part of their organizations to develop their creative teams, communications, and brand messaging. A couple of his most notable achievements include growing a local small outdoors company into a multi-million dollar “fast track 40” company in the hunting industry, as well as creating a Pandemic Response Program for the Ohio Grocers Association, which was used nationally across the industry by companies such as SpartanNash, Kroger, and Giant Eagle.
Chris earned a BFA from the Columbus College of Art and Design, where he graduated Cum Laude with majors in Graphic and Industrial Design. He currently serves as an officer in his Knights of Columbus Council as well as on the Leadership Team (as marketing and communications director) for Catholic Men’s Ministry in the Columbus Diocese. Chris has been a resident of Pickerington since 2006 and was formerly a member of Pickerington City Council as well as the PACC, re-engaging his membership in the Chamber just last year. He is most proud of his four amazing children, two great big dogs (Bonnie and Clyde), and his beautiful wife, Trish.